"Every day, I want to be inspired by knowing that the decisions we make today can make a difference in Latina women's lives."

Strategic, inner-driven and with a keen vision for innovation, Jackie brings to bear an unparalleled depth and scope of experience targeting Latina moms, young women and female teens, the decision-makers, influencers and trend setters who hold the key to the $1.3 trillion in household buying power expected by 2013 among Hispanics. Her trajectory of excellence includes successful marketing strategies and communications campaigns for brands like Always, Aquafresh, Cover Girl, Crest, Fosamax, Gerber, Goya Foods, Hasbro Toys, Humana Health, Ivory Liquid, K-mart, Maybelline, Pampers, Pantene, Playtex, Slimfast and Walmart, among many others, and makes her uniquely poised to help the new agency's clients carve their share of the coveted U.S. Hispanic market. She is now totally devoted to her next professional challenge, creating a unique offering in the U.S.: Redbean Society, the only marketing communications firm that's 100% specialized in targeting Latina women.

Jackie has been setting her unique pace and style over the course of her over 20-year career in marketing communications and agency management. Prior to venturing into her own business, Jackie was at Grey Group on assignments that included Puerto Rico, Latin America and the U.S. Hispanic markets. During her tenure at Grey, she successfully developed two agencies to become leaders in their respective markets, Grey Puerto Rico (previously West Indies & Grey) from 1993-2000 and Winglatino, U.S. Hispanic market, from 2000-2008. Additionally, she led initiatives like the creation of an integrated marketing service unit, new business development and the implementation of audit and compliance processes to ensure the agency's financial integrity.

A Puerto-Rico born Latina, Jackie has earned the respect of her clients and industry peers in the U.S. Hispanic ad industry. She is Past Chair & Board Member of AHAA (Association of Hispanic Advertising Agencies) and past member of the AAAA’s Hispanic Committee. She is also a member of the BBB’s Hispanic Advisory Committee in New York. Her philanthropy efforts include serving as Trustee for the American Foundation for the Blind (AFB), the Latin Media & Entertainment Commission of New York (LMEC), the National Center for Missing & Exploited Children (NCMEC) and El Museo del Barrio in New York.

On a personal note, Jackie's passions are eclectic and multi faceted. She is an avid enthusiast of Latin American art, music and culture; enjoys sushi as much as Puertorican arroz con habichuelas (rice & beans); and loves to ski powder in Colorado and sail the Caribbean. She resides in New York City.